The italian website that the picture is from says "The new line will be supported by an intensive TV [and press] campaign [as well as] a dedicated website". When you log in with an account on the site, you get further information. Basically, the theme will be launched in January next year, but in December Lego will launch the theme's website, with movies that can be seen with 3D glasses. The sets will all one of 'five unique keys that allow access to the treasure [of Atlantis]. There will also be new half-fish minifigs, apparently.
Scarily similar to the not-so-old Aqua Raiders sets, this tiny preview has been called everything from 'M-Tron underwater' to 'Power Miners-come-Space Police'. We'll just have to find out when more information is released.
Oh, and happy birthday to Sir Nadroj (Jordan Schwartz)!
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