Here's some bad news to really get you down on a wednesday evening: Lego have just given out a press release announcing that the BIONICLE line will be discontinued in summer 2010!
Now, for many of you that may not be bad news. BIONICLE is loved by many as well as being hated by many. I remember, just two years ago, how obsessed I was with BIONICLE. Luckily, all the names that I have learnt are starting to fade from my mind.
What this announcement will do to BIONICLE fans, especially BZPower (the BIONICLE fan site), we do not know yet. Apparently Lego will continue with the BIONICLE story with Greg Farshety, but only on the BIONICLE Story website. Anyways, here's the press release:
Dear BIONICLE Fans,
In reviewing the business across all of its play patterns and properties, the LEGO Group faced a tough question: should we take on a new creative challenge in the world of buildable figures that we pioneered in 2001?
BIONICLE re-invented the way consumers think of and play with the LEGO system. Through many chapters of compelling story and innovative product development, BIONICLE became a very strong property and an important part of The LEGO Group’s business. We think there is a significant opportunity to grow the buildable figure category, but it will take a more flexible platform that appeals to a wider range of ages through a variety of different entry points than BIONICLE has proven to deliver.
The easy decision would be to stick with a known entity in BIONICLE; but as history has proven, The LEGO Group achieves its greatest success by embracing the uncertainty that innovation brings. After all, BIONICLE almost never launched because it was such a big risk to the company’s way of doing business.
Because you have been such an important part of building the BIONICLE franchise and have been among its most valued fans, we are writing to tell you that the six BIONICLE Stars launching in January will be the last BIONICLE sets for the foreseeable future. Beginning in summer 2010, The LEGO Group will debut a new, more flexible buildable figure property created by the same people who brought you BIONICLE. At the same time, we are also expanding the category to appeal to a younger audience through an established third-party property, starting in January.
Since its beginning, BIONICLE has reflected the union of great product and a compelling story. Although there presently are no plans for more sets, the BIONICLE story is not ending. BIONICLEstory.com will remain an active site, with new story content updated by long-time BIONICLE writer Greg Farshtey. In addition, LEGO Group hopes to work with you, the fans, to continue to grow and expand the BIONICLE story universe.
This was an extremely difficult decision for all involved. But as seen in the tales of the Toa, striving for success in any mission requires imagination, new ways of thinking, and the willingness to take risks. We hope you will share the same level of enthusiasm we have for our plans for the buildable figure category.
We invite you to remain a part of the BIONICLE universe—a universe you have helped to build, and that we are confident that you will continue to build—in the future. Thank you for your continued support and dedication to the BIONICLE and LEGO brands.
With our very best regards,
Jan Faltum, Global BIONICLE Director
Lincoln Armstrong, Senior Brand Manager, BIONICLE Team Member since 2002
What are your opinions on this announcement? Comment below!
~John
Posts
31 comments:
noooooooooooooooooooooooo!
you can't do that! Please don't 'kill' BIONICLE!!!!
why lego? now you'll go under.
oh no. this is not good. and from what ive seen the winter 2010 sets are sorta suckish. but i have heard from other sites that bionicle is being planned for 2011, but these may be outdated.
i hope they are not, as the ben10 replacement sets sound fail.
i may stop buying lego after this.
I am not agree to end bionicle many fans around the world who want to not pass, but must be understood that lego to run out of ideas.
(but I find that the stars are not the best to leave at least September heber fact most creative bionicle sets of equipment from classic 2001 2009
Kanohi Krana glatorian helmets etc) in order not the best way
I am not deacuerdo of bionicle end there are many fans in the world that they want that it(he,she) does not happen(pass), but it is necessary to understand that to leg the ideas are ended.
( But I think that the stars ARE NOT BETTER(BEST) of say goodbye at least heber fact set most creative sets of classic equipments(equipping) bionicle from 2001 2009 kanohi krana hulls glatorian etc) in end(purpose) it is not the best way
NO! NEVER! YOU CANT! WAAAAHHHH!!!! This is terrible! Bionicle was like, 10 % of my life! nothisisterribletheycantendbioniclenotevernowaypleasethisisterriblegahwhywhywhythisisimpossible!
thanks alot. you ruined your best work EVER. i hope you idiots figure out that this could ruin lego. bionicle was one of the best, and getting rid of it will cause a major decline in sales for sure, for all you know you could go down into the trash lego.
Why lego why now GETTING RID OF BIONICLE has to be 1 of the stupidest things you could ever do.I hope 1 day you will relize this mistake and put BIONICLE back into production.
LEGO!!!!!!!!!!!!!! HOW COULD YOU?????????????????????????????????????????????????????????????????????????????????????????????????????????? BIONICLE ROCKS!!!!!!!!!!!!!!!!!! YOU CAN'T DO THIS 2 ME!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
I think I'm gonna cry. (same anonymous as above)
thanx alot lego. Lego will surely stop making money now.
Lego ending Bionicle is a BIG HUGE mistake. Hopefully they will learn this isn't right. WHY DOES IT HAVE 2 BE THIS WAY???????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Still not 2 late 2 change your mind Lego.
Hah come one guys Bionicle is getting old same old sets same old pieces just different colors. And the same old story being recycled over and over. I used to be in love with Bionicle had every set up to 2009 but I realized it was all the same sets. From the Hero commerical realease by Lego the sets will continue to look like Bionicles. And trust me this will not effect lego sales much.
no this isnt right i cant believe your giving up i mean camon you cant give up bionicle was the best toys ever realised my dad bought me the bionicle rahaga set and it was my first bionicle set and it was great and now your ending bionicle i cant believe you you would do this to the kids that love bionicle so much this is wrong this is mesed up you maid
a mistake by ending bionicle
no you cant do this because you created bionicle from 2001-2010 that relationship
was realy short but what i mean to say is that dont end bionicle because ending bionicle would be a disaster because we yes us the kids we love bionicle very very much and dont want it to end because if it does we will be very very sad and disapointed in lego because bionicle maid us the kids very very happy thats why we ask you again please dont end bionicle the same anonymous
lego you made a big i mean huge huger than huge mistake by ending bionicle bionicle was 100% of my life when i think about bionicle ending i start to cry because i just think that ending bionicle is realy realy realy sad and please dont end bionicle if you do then we will say bionicle will be mised
Luke says; Hey, It is about time. The BIONICLE sets started in 2001, they became more complicated. Then, the LEGO group Killed it by Stars. They are small, only 6 sets, and are unable to be followed. The bionicle sets were good, But, one plot is hard to follow. They had gone as far as possible. Many know that some powerful Lego products, having millions of fans, toping them all, eventually shut down. They may restart in 6 or 7 years, like Lego space, which was kicked for another, which bested space by nearly 50 million fans, known as lego star wars. No doubt that lego bionicle has had plot trouble, not Make-room-for-new-theme trouble. Maybe we will see a new Bionicle sub-theme!
This is really stupid, Bionicle was the only part of my life that made it great, I loved it. Now Lego is ending it for a stupid reason. The stupid part is that Lego is replacing it with this stupid "Hero Factory". The Hero Factory main hero sets are small and pathetic. The villian sets, however, are huge. I am glad that Lego is at least still using Bionicle pieces. To all you Bionicle fans out there I have an important message, If you do buy a Hero Factory set, just call it a Bionicle set. They look exactly the same. Also, don't give up on Bionicle, We all still have sets from past years. To sum it up this is really stupid.
this doesnt explain why bionicle. its not because theyre striving for something new, thats the easy way of putting it. no, lego, you cannot keep it from your fans as to why bionicle went bankrupt. and when, not if, when i find out, i will be satisfied.
i think bionicle has been a great infulence to my life i have 125 bionicles.Bionicle will still go on in everyones hearts no matter what happens. i also like to dedicate this comment to MATORO the bionicle universe would never be able to go on in the hearts of fans if it wasnt 4 him!
i ask one thing of you lego company please please please make one more bionicle movie that shows the end of bionicle PLEASE!!!!!!!!!!!!!!
In my opinion, Bionicle was already ruined after Matro Nui or whatever the hell was the Turagas home island (The one inside Mata Nui). They strayed too far away from the true storyline, making it more 'kid friendly' and cheesy, leaving behind key characters like the ORIGINAL 6 Toa
bionicle was 40% of my life.I knew all their names and at least 90% of the story.I can't believe their doing this.I hate it so much that its gone. :(
HOLY CRAP!!! Ive loved Bionicle since it came out!!!!!!!! Why does it have 2 end?!?! It was a major success to LEGO....and now they sorta replaced it with the new Ben 10 stuff...that will never replace Bionicle in my heart.
Hell I went and bought all the 2010 sets cuz they said they r the last!!! This is just so sad :(
LEGO, PLZ MAKE AT LEAST 1 more BIONICLE MOVIE THAT ENDS THE SERIES!
i know why they endid bionicle because of mata nuis sacrifice to the universi wihiout mata nui the bionicle universi was sad and if you heard abuot mata nuis juorney the matoran and agori left spherus magna and never came back so thats my honest opinion i didint read anything i know it thats because im a 100% fan of bionicle the same anonymous that siad no this isnt right and the guy hwo siad no you cant do this and if you dont buy the hero factory lego will tihnk that bringing back bionicle wuold be a mistake because hero factory isthe 2d ancestores of bionicle so dont whory mata nui maybe influence the lego company to bring back bionicle we must try
o i forgot matoro your iportant thanks for saving mata nui from his death the same anonymous
Those FOOLS! Why not just alter BIONICLE to fit the criteria? The Hero Factory sets STINK.
omg i cant believ u guys r doing this. i think i can speak for everyone by saying im not wasting my money on hero factory. im gonna tell all of my friends not to buy it. i hope hero factory fails and u (lego group) realizes the HUGE and stupid mistake u guys made. until or if this ever happens me and all the people i know r not buying legos or at least hero factory. we will go use our money for something else like maybe Mega Block or some other rival company of yours. u guys dont understand what it feels like for bionicle fans like me who have been collecting bionicles ever since they came out or really most of ther lives.
that new hero factory will fail no story. ben10 will fail becuase they are very limited in what they can create. Bionicle is an epic win
i hope it fails terribly.
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