3 June 2009

Lego sign 'Ben 10 Alien Force' deal with CN


No, it's not CNN - it's CN: Cartoon Network.

Yup, just recently Lego signed a deal with Cartoon Network to produce Ben 10 Lego sets, featured what TLG says will be 'never-before seen elements' and 'a new twist on the classic brick'. The sets will be released in spring 2010.

It's certainly a surprise to see such a large gamble made, even despite TLG's dealings with Disney to merch their Toy Story 3 movie next year, and I really don't like the look of it. 'A new twist on the classic brick' could mean expanding the boundaries of Lego purism beyond anything we've ever seen before: if they're making the monsters in Ben 10 as minifigs, there will be a helluvalotta new headpieces, customised torsos and what-not.

But enough about my opinion! What do you think about the deal? Comment below with your opinion.

1 comment:

Unknown said...

We cannot wait till it comes out - and the Pixar bits too!!!

http://jandf-world.minifig.dk